Fáilte Ireland is the National Tourism Development Authority, its role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. It provides a range of practical business supports to help tourism businesses better manage and market their products and services.
Fáilte Ireland also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy.
Tourism Ireland is the agency responsible for marketing the island of Ireland as a holiday and business tourism destination overseas. It devises and implements world-class marketing programmes in more than 20 markets across the world and provides industry partners with opportunities to market their own products and services alongside it overseas.
It delivers world class marketing programmes in 23 markets across the world and reach a global audience up to 600 million each year. Targeted marketing activity includes advertising online, on TV and outdoor sites, in cinemas and in newspapers and magazines, eMarketing, overseas publicity, co-operative marketing with carriers and other partners and promotions to the travel trade and consumers.